Morning Brew is creating business content that connects with young business minds
7

patrons

$106
per month
We are Alex Lieberman and Austin Rief, and we are the founders of Morning Brew (also known as the Brew Crew). 

We were sick of spending hour after hour flipping through the Wall Street Journal on a treasure hunt to find that one story that actually caught our attention. Learning about and feeling connected to the business world should not have to go down that way.

So as two college students who met at the University of Michigan, we created Morning Brew in March of 2015 to connect our generation with the business world in a way that is engaging, memorable and personal.

Since then, we have sent out over 650 hand-crafted daily emails, keeping our generation up-to-date on the business world. 

We will not stop until we create the most interesting, thought-provoking and connective business content that you could possibly ask for. We will do whatever it takes.

Who Are We:


We've been getting a TON of emails from subscribers explaining that "we love the Brew, but who is the Brew?" They want to know who we are and our story. It's a privilege to finally introduce ourselves:  



I’m Alex Lieberman. Head Barista (CEO) of Morning Brew. I’m 23 years old, hail from Livingston, New Jersey and graduated from the University of Michigan in 2015 with my BBA (and concentrations in Real Estate and Markets). Before joining Morning Brew full-time, I worked as a Fixed Income Trader for Morgan Stanley in New York. Fun fact: I eat my food faster than any other human being on the planet.



And I'm Austin Rief. Head Shop Strategist (COO) of Morning Brew. I’m 21 years old, hail from Owings Mills, Maryland and am a senior at the University of Michigan studying accounting and finance. I interned at a boutique investment bank in New York this past summer, but will be joining Morning Brew full-time upon graduation. My fun fact? The movie 21 was about me (…okay, that’s just not true at all, but I did count cards in a former life).

So great to finally meet you all!

We're just two newfound entrepreneurs, who have been hard at work trying to make our dream a reality. Our ask is for you to get behind the Brew and get behind us. Trust that our ability to create great content and our eye for building things that truly connect with young business people will lead to success.

Where does Patreon come into play?


Growing the Brew is a huge challenge, no doubt about it, but we are so excited for the opportunity. BUT this does also involve a sizable amount of money. Money that we don’t have and need to find (cue broke college grad jokes). We have a few ways to do that:

  1. Advertise in the Brew
  2. Raise money
  3. Let the community drive this company and launch a Patreon
We plan on doing a little bit of each, but not too much of any one. Why?

It’s simple–we don’t want to overwhelm you all with an abundance of intrusive ads that take your attention away from the Brew’s quality content. And we don’t want to give away so much of the company that our early hires can’t have the same drive that Austin and I have to work towards this shared vision.

That said, anything that you can do to help back the Brew will go a long, long way. Plus, we truly want to involve you, our loyal readers, in the fate and direction of this growing spaceship and create a community that everyone will look back on and be proud of.


What are our costs?


Our initial goal is $1,500/month. That roughly amounts to 0.5% of our reader base donating a Tall Cinnamon Dolce Latte (do they even taste good?) to the Brew each month. That will cover:

Newsletter Redesign
We are so proud of Morning Brew and we hope you are too. That said, it is crystal clear that we aren’t perfect (a Brew can dream). BUT, we do owe an experience and level of perfection to you all. A comprehensive visual redesign will allow us to bring our grand vision for the daily Brew to life.

Hiring a Head of Content
We’re speaking to everyone from seasoned writers at the Journal to newbie journalists at Northwestern University with an understanding of the voice that speaks to our readers. (We’ll be sure to keep all of our Patreon backers updated on our progress.)

Brew Team Workspace
As much as Austin and I enjoy pouncing on that first open table at Starbucks on 28th Street or muting the phone mic during an important partnership call while the craziness on 3rd Ave races by, we really do need a “home base.” (We’ll reveal the space + photos of the team with our backers once the goal is hit!)

Next, our stretch goal:


$4,000/month
. We’ll give you all of the details should we end up lucky enough to reach this monumental level, but just know that this will be the #1 catalyst for the Brew to pull in all star quality talent (especially in the creative and community-building spaces) and get the technical resources necessary to be a big league player in video, social media and other key platforms.
Tiers
Pledge $1 or more per month
$1 or more per month 1 patron
This may seem like a little, but it means a lot!

AND YOU BECOME AN INSIDER.

You'll be the first to get new product releases/updates as well as receive regular posts from members of the Brew Crew that detail exactly what’s happening behind the scenes of this high-growth startup.
Pledge $3 or more per month
$3 or more per month 3 patrons
Check your back pocket. No, seriously, do it. Then walk upstairs and check the bottom drawer of your nightstand. Now, move onto your wallet.

You're probably well on your way to that extra $3 in coins EVERYONE has just sitting around. That $3 can be the MAKE OR BREAK for Morning Brew, in all seriousness. 

We'd be so incredibly thankful for this contribution, and you'll get to make a massive impact on a company while it's still on the ground level. 

You’ll get everything above as well as premium content not available to the broader Brew community.
Pledge $5 or more per month
$5 or more per month 0 patrons
It costs $.0005 on average to send each of you Morning Brew every morning. This donation will get the daily Brew out to 10,000 people. Absolutely incredible.
Pledge $10 or more per month
$10 or more per month 4 patrons
This will pay for two days of rent in the Brew Crew's NYC workspace. That's two days worth of daily Brews, strategy calls, Ambassador programs and brainstorms that you are single-handedly responsible for. Thank you so much!
Pledge $25 or more per month
$25 or more per month 0 patrons
This is an outrageous number. If you are generous enough to donate this amount to Morning Brew, we aren't just grateful for your financial support. We are just as grateful for your belief. Your belief in us and our mission with this company. We won't take this lightly and we won't ever forget about you.
Pledge $75 or more per month
$75 or more per month 1 patron
A feature at the bottom of every Morning Brew sent out! This can link to any website you want - business or personal pages. A great way to get your company or personal brand out to a MASSIVE and growing community.
Pledge $100 or more per month
$100 or more per month 0 patrons
Have bi-weekly (i.e. twice a month) Skype sessions with Morning Brew's co-founders. Discuss anything from advice on how to build your startup to securing an internship or your first job.
Goals
$106 of $1,500 per month
ANYTHING YOU GIVE to Morning Brew is hugely helpful, but this first goal will allow us to take our team, our content quality and our brand to the next level. Time to buckle up and get serious. See the text on the right for exact details.
1 of 2
We are Alex Lieberman and Austin Rief, and we are the founders of Morning Brew (also known as the Brew Crew). 

We were sick of spending hour after hour flipping through the Wall Street Journal on a treasure hunt to find that one story that actually caught our attention. Learning about and feeling connected to the business world should not have to go down that way.

So as two college students who met at the University of Michigan, we created Morning Brew in March of 2015 to connect our generation with the business world in a way that is engaging, memorable and personal.

Since then, we have sent out over 650 hand-crafted daily emails, keeping our generation up-to-date on the business world. 

We will not stop until we create the most interesting, thought-provoking and connective business content that you could possibly ask for. We will do whatever it takes.

Who Are We:


We've been getting a TON of emails from subscribers explaining that "we love the Brew, but who is the Brew?" They want to know who we are and our story. It's a privilege to finally introduce ourselves:  



I’m Alex Lieberman. Head Barista (CEO) of Morning Brew. I’m 23 years old, hail from Livingston, New Jersey and graduated from the University of Michigan in 2015 with my BBA (and concentrations in Real Estate and Markets). Before joining Morning Brew full-time, I worked as a Fixed Income Trader for Morgan Stanley in New York. Fun fact: I eat my food faster than any other human being on the planet.



And I'm Austin Rief. Head Shop Strategist (COO) of Morning Brew. I’m 21 years old, hail from Owings Mills, Maryland and am a senior at the University of Michigan studying accounting and finance. I interned at a boutique investment bank in New York this past summer, but will be joining Morning Brew full-time upon graduation. My fun fact? The movie 21 was about me (…okay, that’s just not true at all, but I did count cards in a former life).

So great to finally meet you all!

We're just two newfound entrepreneurs, who have been hard at work trying to make our dream a reality. Our ask is for you to get behind the Brew and get behind us. Trust that our ability to create great content and our eye for building things that truly connect with young business people will lead to success.

Where does Patreon come into play?


Growing the Brew is a huge challenge, no doubt about it, but we are so excited for the opportunity. BUT this does also involve a sizable amount of money. Money that we don’t have and need to find (cue broke college grad jokes). We have a few ways to do that:

  1. Advertise in the Brew
  2. Raise money
  3. Let the community drive this company and launch a Patreon
We plan on doing a little bit of each, but not too much of any one. Why?

It’s simple–we don’t want to overwhelm you all with an abundance of intrusive ads that take your attention away from the Brew’s quality content. And we don’t want to give away so much of the company that our early hires can’t have the same drive that Austin and I have to work towards this shared vision.

That said, anything that you can do to help back the Brew will go a long, long way. Plus, we truly want to involve you, our loyal readers, in the fate and direction of this growing spaceship and create a community that everyone will look back on and be proud of.


What are our costs?


Our initial goal is $1,500/month. That roughly amounts to 0.5% of our reader base donating a Tall Cinnamon Dolce Latte (do they even taste good?) to the Brew each month. That will cover:

Newsletter Redesign
We are so proud of Morning Brew and we hope you are too. That said, it is crystal clear that we aren’t perfect (a Brew can dream). BUT, we do owe an experience and level of perfection to you all. A comprehensive visual redesign will allow us to bring our grand vision for the daily Brew to life.

Hiring a Head of Content
We’re speaking to everyone from seasoned writers at the Journal to newbie journalists at Northwestern University with an understanding of the voice that speaks to our readers. (We’ll be sure to keep all of our Patreon backers updated on our progress.)

Brew Team Workspace
As much as Austin and I enjoy pouncing on that first open table at Starbucks on 28th Street or muting the phone mic during an important partnership call while the craziness on 3rd Ave races by, we really do need a “home base.” (We’ll reveal the space + photos of the team with our backers once the goal is hit!)

Next, our stretch goal:


$4,000/month
. We’ll give you all of the details should we end up lucky enough to reach this monumental level, but just know that this will be the #1 catalyst for the Brew to pull in all star quality talent (especially in the creative and community-building spaces) and get the technical resources necessary to be a big league player in video, social media and other key platforms.

Recent posts by Morning Brew

Tiers
Pledge $1 or more per month
$1 or more per month 1 patron
This may seem like a little, but it means a lot!

AND YOU BECOME AN INSIDER.

You'll be the first to get new product releases/updates as well as receive regular posts from members of the Brew Crew that detail exactly what’s happening behind the scenes of this high-growth startup.
Pledge $3 or more per month
$3 or more per month 3 patrons
Check your back pocket. No, seriously, do it. Then walk upstairs and check the bottom drawer of your nightstand. Now, move onto your wallet.

You're probably well on your way to that extra $3 in coins EVERYONE has just sitting around. That $3 can be the MAKE OR BREAK for Morning Brew, in all seriousness. 

We'd be so incredibly thankful for this contribution, and you'll get to make a massive impact on a company while it's still on the ground level. 

You’ll get everything above as well as premium content not available to the broader Brew community.
Pledge $5 or more per month
$5 or more per month 0 patrons
It costs $.0005 on average to send each of you Morning Brew every morning. This donation will get the daily Brew out to 10,000 people. Absolutely incredible.
Pledge $10 or more per month
$10 or more per month 4 patrons
This will pay for two days of rent in the Brew Crew's NYC workspace. That's two days worth of daily Brews, strategy calls, Ambassador programs and brainstorms that you are single-handedly responsible for. Thank you so much!
Pledge $25 or more per month
$25 or more per month 0 patrons
This is an outrageous number. If you are generous enough to donate this amount to Morning Brew, we aren't just grateful for your financial support. We are just as grateful for your belief. Your belief in us and our mission with this company. We won't take this lightly and we won't ever forget about you.
Pledge $75 or more per month
$75 or more per month 1 patron
A feature at the bottom of every Morning Brew sent out! This can link to any website you want - business or personal pages. A great way to get your company or personal brand out to a MASSIVE and growing community.
Pledge $100 or more per month
$100 or more per month 0 patrons
Have bi-weekly (i.e. twice a month) Skype sessions with Morning Brew's co-founders. Discuss anything from advice on how to build your startup to securing an internship or your first job.