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I'm utterly sick of the conservative party, and I don't think I'm remotely alone. 

For too long they've been getting away being utterly incompetent on social, economic, and basically every issue. And they've been allowed to do this because we have a media that almost entirely supports them. The media downplays the Conservatives blunders, and exaggerates every other parties blunders.

Fortunately there are new avenues to get people to read things that don't rely on the political cooperation of the Rupert Murdochs or Paul Dacres of the world. I'm talking about social media. 

Now, social media is a bit of a double edged sword due social media bubbles. These are computer algorithms social media sites use to only serve up content that people want to see and interact with. 

So Conservatives only end up seeing pro-Conservative articles/links/shares, and progressives only see anti-Conservative articles/links/shares. 

This is no good. It's just preaching to the choir. 

Luckily, social media sites have a way to break through these filter bubbles and get articles/links/shares directly to the people you want to see them!

Unfortunately, you have to do it via their ad platform and it costs money. 

So, here's the plan! I want to attempt to target Conservative marginal seats with a sustained campaign of anti-Tory articles, perpetually. In particular, I want to do it with Facebook due to their extremely focused targeting options. I can, for example, target fox hunters who read the Daily Mail and live in a Conservative marginal constituency. 

Now, I've run some tests and for around £5 a day in ads I can get my article seen by around 3000-4000 people per day while specifically targetting people who are most likely to fit the conservative voter archetype.

So if we target the 50 most marginal Conservative constituencies I'd need £250 a day. Approximately £7650 a month. 

The plan is to do this all year around, other than what are called 'regulatory periods' whereby the electoral commission requires limits on campaign spending. Outside those times, you can spend whatever you like and don't have to report a thing to them. 

The reason I don't want to advertise during those times is because the reporting to the electoral commission is a hassle, and my time will be taken up with creating ads. I'm only one guy, and I only have so much spare time. And the other reason is that the actual political parties will be spending money on social media ads during that time, and they'll outbid us and waste our money. 

The idea of this campaign is to give a subtle hint of how incompetent the Tories are all year around, rather than bombarding people just before an election. We want the electorate to go into those regulatory periods thinking 'Christ the Tories are a bunch of feckless idiots'.. 

And I think we can do that with a sustained advertising campaign. 
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We are now targeting our first marginal constituency! 
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I'm utterly sick of the conservative party, and I don't think I'm remotely alone. 

For too long they've been getting away being utterly incompetent on social, economic, and basically every issue. And they've been allowed to do this because we have a media that almost entirely supports them. The media downplays the Conservatives blunders, and exaggerates every other parties blunders.

Fortunately there are new avenues to get people to read things that don't rely on the political cooperation of the Rupert Murdochs or Paul Dacres of the world. I'm talking about social media. 

Now, social media is a bit of a double edged sword due social media bubbles. These are computer algorithms social media sites use to only serve up content that people want to see and interact with. 

So Conservatives only end up seeing pro-Conservative articles/links/shares, and progressives only see anti-Conservative articles/links/shares. 

This is no good. It's just preaching to the choir. 

Luckily, social media sites have a way to break through these filter bubbles and get articles/links/shares directly to the people you want to see them!

Unfortunately, you have to do it via their ad platform and it costs money. 

So, here's the plan! I want to attempt to target Conservative marginal seats with a sustained campaign of anti-Tory articles, perpetually. In particular, I want to do it with Facebook due to their extremely focused targeting options. I can, for example, target fox hunters who read the Daily Mail and live in a Conservative marginal constituency. 

Now, I've run some tests and for around £5 a day in ads I can get my article seen by around 3000-4000 people per day while specifically targetting people who are most likely to fit the conservative voter archetype.

So if we target the 50 most marginal Conservative constituencies I'd need £250 a day. Approximately £7650 a month. 

The plan is to do this all year around, other than what are called 'regulatory periods' whereby the electoral commission requires limits on campaign spending. Outside those times, you can spend whatever you like and don't have to report a thing to them. 

The reason I don't want to advertise during those times is because the reporting to the electoral commission is a hassle, and my time will be taken up with creating ads. I'm only one guy, and I only have so much spare time. And the other reason is that the actual political parties will be spending money on social media ads during that time, and they'll outbid us and waste our money. 

The idea of this campaign is to give a subtle hint of how incompetent the Tories are all year around, rather than bombarding people just before an election. We want the electorate to go into those regulatory periods thinking 'Christ the Tories are a bunch of feckless idiots'.. 

And I think we can do that with a sustained advertising campaign. 

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