Nicole Brydson

is creating Art

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About Nicole Brydson

#BECAUSECAPITALISM is about appropriation, filters and assumptions that we make about other people, ideas, places, anything without considering context.



It is inspiring to see the reaction of the people as these memes have been distributed. Distribution has taught us a lot about the assumptions all humans make.



This experience has led to strengthening our own practice of shedding assumptions about what we see around us and consider context.



Will you join a new conversation?


These memes are not partisan. They seek to label our reasoning properly, to admit why humans do the things that we do, and the context through which we view success. The images we most associate with success are fed to us through visual advertising, the most visible form of commodified culture and the underwriter of almost all media. #because memes seek to relabel and redress what success is by reclaiming real physical space and using digital content to re-contextualize it. The goal is to create an honest conversation about changing the way that we recognize our own perception of success and in turn, the needs of humanity, through our economic and social systems.

All editions are printed on paper, metal and wood and you can choose your favorite medium and size below. All proceeds are paid forward towards more stickers. Because capitalism. You may purchase stickers, shirts and limited edition and custom prints directly from our shop or let us know exactly what you want by emailing.
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