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Chad Conley found us. "If you are going to go about it in a normal way,” he told us, “you are going to end up with the same kind of piece that everyone else does and I really don't want to do that.” If he told us, “You’re watching the death throes of design culture,” it would be hard to argue against it. So here our ignorance was essential. For a restaurant of that size the amount of graphic art that was done is absurd, but we hit it off very well. We design a thing by considering it in its next larger context. Before Chad there was Rabelais Fine Books. Before Rabelais there was The Maine Idea. When did this begin? Before or after? We hardly know which is which. Gaining a complete understanding of Rose and bagels and Maine and the peripheral factors was the proverbial ticket, we thought. What we witnessed during our fact finding trip is nothing but the tip of the iceberg. We go three miles and can’t go any more and so we say to him, “we can’t run any more,” (and we’re still running) ”if we run any more we will die.” He said, “Then die.” It made us so mad that we went the full five miles.
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We launch the inaugural podcast on the Family Bros. Podcast Network!!