Eluxe Magazine is creating a magazine about sustainable luxury
0

patrons

$0
per month
Hi there! I'm Chere Di Boscio, the founder of Eluxe Magazine. After being a glossy magazine editor for several years, I could no longer promote toxic beauty products, unethically made fashion and clothes created from dead animals with a clear conscience.

I knew there must be brands out there who created beautiful things from natural, cruelty-free materials, and once I found some, I tried to promote them in the glossy I worked for. When the magazine owner absolutely refused to do so, I decided to launch Eluxe.

Small Brands, Small Budgets

Eluxe Magazine is the first ever sustainable luxury magazine (as far as I know!). Although now, mainstream mags also cover a bit about ethical fashion and beauty, Eluxe features ONLY such brands, to give people alternatives to fast fashion and harmful beauty products.

I won't deny that my business model involved advertising from those brands, but I soon learned that small, clean labels that are not supported by big investors or the likes of Kering, LVMH, L'Oreal, Estee Lauder etc, simply have NO advertising budgets.

The costs of running Eluxe Magazine are high: we have a permanent paid staff of 8, and fixed expenses like email and security software, domain hosting, our virtual office, and so on. With the end of net neutrality, we have had to compete with those above-mentioned mainstream magazines for visibility on Google, so we are paying for SEO now, too.

I have rejected many advertising offers from some companies that I don't like or trust, and mainly rely on affiliation schemes from brands we love and my own savings to cover Eluxe's daily publishing costs.

Why Support Us?

Your donation will go towards keeping our content independent and anti-mainstream. I mean, how many fashion magazines do you see right now warning against the dangers of the 5G network, or telling you that clothes are often finished with deadly chemicals to lock in colours and keep them wrinkle-free on the racks? This is stuff my previous employers would NEVER allow in their pages!

You will also help us maintain the running costs of the website, the automation tools that help us promote our work and helping me to cover the team's wages without having to rely on advertising from brands I would personally never support. Finally, 5% of your pledge will go to Patreon in exchange for their services. 

Supporting Eluxe also means you're helping us to publish daily articles about gorgeous beauty, clothing and accessories brands, not to mention free vegan recipes, information about endangered animals, and much more. This helps not only us, but the smaller brands who need the publicity to make sales, and the charities we feature that are helping save endangered wildlife.

And there are benefits for you, too!

Some of the perks of being a patron:
  • a quarterly digital version of our paper magazine
  • an exclusive newsletter delivered to your inbox featuring special offers
  • a subscription to our paper magazine
  • a hand-picked gift from Peru, delivered to your home
And of course, if you decide to give, you will also get my sincere, eternal gratitude for helping me with this project, which I sincerely hope will help change the world for the best, even if just a little bit.
Tiers
Friend of Eluxe
$1 or more per month 0 patrons
Good karma. This is the best dollar you'll ever spend - it will bring you loads of good vibes! 
Eluxe Patrons
$5 or more per month 0 patrons
You'll get our monthly newsletter with special offers, plus a digital version of our quarterly magazine delivered to your inbox, worth $3.99 itself.
Eluxe Fan
$15 or more per month 0 patrons
You'll get an ethically made, artisanal gift from Peru, plus our monthly newsletter with special offers, plus a digital version of our quarterly magazine delivered to your inbox. Oh, and of course - good karma! :)
Eluxe Supporter
$75 or more per month 0 patrons
In addition to our monthly newsletter with special offers and a digital version of our quarterly magazine delivered to your inbox, you'll also get a premium artisanal gift from Peru, and a copy of our paper magazine (printed on recycled paper, of course), delivered right to your door each quarter for as long as you donate.
Eluxe Partner
$150 or more per month 0 patrons
This level is for ethical luxury fashion and beauty brands only. Support us and you'll get a permanently placed article of up to 500 words with up to 8 images on our site, plus an 'As seen in Eluxe Magazine' badge to use on your website.
Hi there! I'm Chere Di Boscio, the founder of Eluxe Magazine. After being a glossy magazine editor for several years, I could no longer promote toxic beauty products, unethically made fashion and clothes created from dead animals with a clear conscience.

I knew there must be brands out there who created beautiful things from natural, cruelty-free materials, and once I found some, I tried to promote them in the glossy I worked for. When the magazine owner absolutely refused to do so, I decided to launch Eluxe.

Small Brands, Small Budgets

Eluxe Magazine is the first ever sustainable luxury magazine (as far as I know!). Although now, mainstream mags also cover a bit about ethical fashion and beauty, Eluxe features ONLY such brands, to give people alternatives to fast fashion and harmful beauty products.

I won't deny that my business model involved advertising from those brands, but I soon learned that small, clean labels that are not supported by big investors or the likes of Kering, LVMH, L'Oreal, Estee Lauder etc, simply have NO advertising budgets.

The costs of running Eluxe Magazine are high: we have a permanent paid staff of 8, and fixed expenses like email and security software, domain hosting, our virtual office, and so on. With the end of net neutrality, we have had to compete with those above-mentioned mainstream magazines for visibility on Google, so we are paying for SEO now, too.

I have rejected many advertising offers from some companies that I don't like or trust, and mainly rely on affiliation schemes from brands we love and my own savings to cover Eluxe's daily publishing costs.

Why Support Us?

Your donation will go towards keeping our content independent and anti-mainstream. I mean, how many fashion magazines do you see right now warning against the dangers of the 5G network, or telling you that clothes are often finished with deadly chemicals to lock in colours and keep them wrinkle-free on the racks? This is stuff my previous employers would NEVER allow in their pages!

You will also help us maintain the running costs of the website, the automation tools that help us promote our work and helping me to cover the team's wages without having to rely on advertising from brands I would personally never support. Finally, 5% of your pledge will go to Patreon in exchange for their services. 

Supporting Eluxe also means you're helping us to publish daily articles about gorgeous beauty, clothing and accessories brands, not to mention free vegan recipes, information about endangered animals, and much more. This helps not only us, but the smaller brands who need the publicity to make sales, and the charities we feature that are helping save endangered wildlife.

And there are benefits for you, too!

Some of the perks of being a patron:
  • a quarterly digital version of our paper magazine
  • an exclusive newsletter delivered to your inbox featuring special offers
  • a subscription to our paper magazine
  • a hand-picked gift from Peru, delivered to your home
And of course, if you decide to give, you will also get my sincere, eternal gratitude for helping me with this project, which I sincerely hope will help change the world for the best, even if just a little bit.

Recent posts by Eluxe Magazine

Tiers
Friend of Eluxe
$1 or more per month 0 patrons
Good karma. This is the best dollar you'll ever spend - it will bring you loads of good vibes! 
Eluxe Patrons
$5 or more per month 0 patrons
You'll get our monthly newsletter with special offers, plus a digital version of our quarterly magazine delivered to your inbox, worth $3.99 itself.
Eluxe Fan
$15 or more per month 0 patrons
You'll get an ethically made, artisanal gift from Peru, plus our monthly newsletter with special offers, plus a digital version of our quarterly magazine delivered to your inbox. Oh, and of course - good karma! :)
Eluxe Supporter
$75 or more per month 0 patrons
In addition to our monthly newsletter with special offers and a digital version of our quarterly magazine delivered to your inbox, you'll also get a premium artisanal gift from Peru, and a copy of our paper magazine (printed on recycled paper, of course), delivered right to your door each quarter for as long as you donate.
Eluxe Partner
$150 or more per month 0 patrons
This level is for ethical luxury fashion and beauty brands only. Support us and you'll get a permanently placed article of up to 500 words with up to 8 images on our site, plus an 'As seen in Eluxe Magazine' badge to use on your website.