is creating physical activity hacks for chair-bound professionals
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We are a Swedish outfit founded in 2016 with a mission to bring kettlebells to the workplace.

We do so by developing programs that counteract the negative effects of sitting at work. Physiological adaptations to sitting are rather bad news because:
  • they cause chronic pain in the back, shoulders, and neck and make life miserable,
  • they increase the risk of injury in daily activities and sports practice. 
Participants in our programs perform ‘movements breaks’ at the workplace one or two minutes at a time

Over time, the movements they perform reverse the adaptations to sitting. They work in teams with individual variations based on a weekly assessment. Teamwork makes progress faster and keeps the motivation high.

Why at the workplace (and not at a gym)

There is mounting evidence that sedentary behavior reduces life expectancy without regular physical activity. The physical activity requirements are however higher than what is currently recommended by public health institutions such as the World Health Organization.

The WHO also recommends daily aerobic activities and strength training twice a week. Unfortunately, research in biomechanics shows that the WHO recommendations for physical activity are inadequate for people adapted to sitting:
  • Walking, jogging and biking do not correct the muscular imbalances and joint instability caused by sitting and therefore carry a higher risk of injury for chronic sitters.
  • Low-frequency strength training cannot cause positive adaptations in chronic sitters. With safe loads, they either make little or no progress at all. And with adequate loads, they often get injured.
By contrast, frequent “movement breaks” correct muscular imbalances and raise gently tolerance to exercise. They break the routine of sitting, lay the foundations of healthy habits and prevent injuries associated with casual exercise or sports practice.

Why trust us

Our programs are developed in cooperation with Lund University Cognitive Science and based on science, not the fitness trends:
  • research in motor learning and cooperative learning inform our protocols for teaching yourself new motor skills alone or in a group; 
  • biomechanics, physical anthropology, and cognitive neuroscience are the foundation of our exercise selection.
Our exercises require either no equipment at all (bodyweight) or inexpensive tools (kettlebells) for maximum portability (and no excuses). Finally, our coaching team has a unique blend of experience. All our coaches have first-hand personal experience with sitting-related back issues and have all rehabilitated themselves through exercise by training and/or competing in strength sports. They also have coached both casual gym goers and elite strength athletes, including national medalists and record holders.

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